Myths about Data Analytics
Here are some of the common myths about data analytics that prevent businesses from pursuing
Myth: My business doesn't have the data needed for analytics
This is not the case. Your business most likely has more sources of data than you realize. Even if your
data is not in one place, data analytics can pull from multiple sources at once to get the results you
Myth: Data analytics are only used by large corporations in large, complex
The truth is that data analytics spans the continuum. From small businesses to large corporations,
companies use simple chart-based analytics to advanced analytics. Some of the most useful information for
businesses comes in easily understandable formats such as reporting, dashboards, graphs, etc.
Myth: Data Analytics requires extremely expensive software
As shown above, Data Analytics doesn't have to mean complex modeling or advanced analytics. For example,
tools like Microsoft Power BI can provide tremendous value to your company, with a mere monthly
subscription of $9.99. Power BI even gives mobile access to see analytics and insights directly from your
While there is no doubt that expensive advanced analytics are a potential route to examine, we can give
you understandable results geared towards action and immediate wins, all through tried and true tools
like Microsoft Power BI and SQL Server Business Intelligence.